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    Facebook Ads How do I fix Facebook ad inconsistency?

    I work in the field of home security. In essence, I'll receive a low cost per lead for the first few days—let's say $7. Then, without warning, the ad will suddenly increase to $30–40 CPL and remain there. Does anyone know the reason for this extreme spike? In addition to doing lead campaigns...
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    • cpl facebook ad facebook ad inconsistency home security inconsistency increase website conversions lead campaigns
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    • Forum: Facebook Ads Discussion Forum
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