The best time to publish a TikTok video to maximize its chances of going viral depends on your target audience, location, and content type. However, general insights can help guide you:
Studies suggest these are the best times to post on TikTok:
Global Peak Times
Studies suggest these are the best times to post on TikTok:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Key Factors to Consider
- Your Audience's Time Zone:
Align your posting schedule with the time zone of your primary audience. - Peak Engagement Times:
Post during times when people are typically active, such as morning commutes, lunch breaks, or evenings. - Experiment and Analyze:
Use TikTok's Pro Account (free to switch) to access analytics and see when your followers are most active. - Trends and Challenges:
Posting immediately after a trending challenge or sound emerges increases visibility. - Consistency:
Being consistent with your posting schedule helps build an audience that knows when to expect new content.