RPM (Revenue Per Mille) on TikTok refers to how much money a creator earns per 1,000 video views. It includes all revenue sources, such as TikTok's Creator Fund, live gifts, brand deals, and other monetization methods.
RPM is different from CPM (Cost Per Mille), which represents how much advertisers pay per 1,000 impressions. Since RPM reflects actual earnings after TikTok takes its cut, it is typically lower than CPM.
To calculate RPM:
RPM = \left( \frac{\text{Total Earnings}}{\text{Total Views}} \right) \times 1000
For example, if you earned $50 from 100,000 views, your RPM would be:
(50 / 100,000) \times 1000 = 0.50
This means you're earning $0.50 per 1,000 views. RPM varies based on factors like content niche, audience location, and monetization sources.
TikTok doesn’t directly show RPM, but you can calculate it using:
RPM = \left( \frac{\text{Total Earnings}}{\text{Total Views}} \right) \times 1000
For example, if you earned $20 from 50,000 views, your RPM would be:
(20 / 50,000) \times 1000 = 0.40
So your RPM would be $0.40 per 1,000 views.
If you’re using TikTok’s Creativity Program Beta, similar steps apply, but earnings are usually higher than the Creator Fund.
RPM is different from CPM (Cost Per Mille), which represents how much advertisers pay per 1,000 impressions. Since RPM reflects actual earnings after TikTok takes its cut, it is typically lower than CPM.
To calculate RPM:
RPM = \left( \frac{\text{Total Earnings}}{\text{Total Views}} \right) \times 1000
For example, if you earned $50 from 100,000 views, your RPM would be:
(50 / 100,000) \times 1000 = 0.50
This means you're earning $0.50 per 1,000 views. RPM varies based on factors like content niche, audience location, and monetization sources.
Where to find RPM in TikTok app
To find your RPM (Revenue Per Mille) on TikTok, follow these steps:- Open the TikTok app and go to your profile.
- Tap the three-line menu (☰) in the top right corner.
- Select Creator Tools or Monetization (depending on your region).
- Choose Creator Fund Analytics (or LIVE Gifts / Video Gifts if applicable).
- Look for Total Earnings and Total Views within a selected time frame.
TikTok doesn’t directly show RPM, but you can calculate it using:
RPM = \left( \frac{\text{Total Earnings}}{\text{Total Views}} \right) \times 1000
For example, if you earned $20 from 50,000 views, your RPM would be:
(20 / 50,000) \times 1000 = 0.40
So your RPM would be $0.40 per 1,000 views.
If you’re using TikTok’s Creativity Program Beta, similar steps apply, but earnings are usually higher than the Creator Fund.