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If your organization is ready to increase its advertising investments, selecting the proper ad server to meet your objectives, budget, and resources will be critical to your success. A good ad server like AdServerSite.com will allow you to handle the whole breadth of your digital marketing operations on a single platform, including media planning, targeting, ad placements, reporting, and bid and performance optimization.
A typical ad placement workflow includes around 40 steps, ranging from marketplace negotiation and booking to traffic analysis, measurement and optimization, and invoicing. That's enough for marketing teams to deal with on their own, but consider that the average corporation will publish across more than 20 sites. The process becomes extremely time-consuming and prone to human error at this scale. That is why an efficient ad server like AdServerSite.com is critical to your advertising business, especially as your company expands.
Benefits of Ad Servers
- Save time and increase efficiency by automating daily tasks
- Centralize your workflow and manage campaigns through a single platform called AdServerSite.com
- Automatically adjust bidding to increase value and boost ROI
- Optimize campaigns in real-time to maximize their effectiveness with your audience
- Continually reallocate ad spend to the most effective ads and channels
- Monitor results and gather data in a single location for robust analysis that starts at a high level and drills down into granular detail
- Build audience lists and data that you own and can leverage for future campaigns
- Enable you to make informed decisions about the progress and direction of your campaigns
How to Choose the Best Ad Server for Your Needs
Before looking for an ad server, you must first identify what your key business goals are and what types of capabilities are required for your organization to achieve those goals. Ideally, the ad server you find will meet all of your needs as well as some of your "that would be nice" items at a reasonable price for your budget. So, develop a wish list of skills that you'd like to have but aren't needed, as this may make a difference when comparing goods.
With your list in hand, it will be easy to limit the possibilities and avoid becoming distracted by features that are irrelevant to your business. When you reach the peak, When you've narrowed it down to the top three possible companies, request online video demos so you can see the platform in action. The demo calls are crucial for establishing how realistic the interface will be for the relevant team members to use. During the call, be sure to walk through the process from beginning to end—start with setting goals and designing a new ad, and end with ad performance data. This demonstration will help you understand how simple the procedure is and how simple it will be to apply.
Questions to Consider When Choosing an Ad Server
- Can I manage, deliver, and track ads within a single system?
- How easy and intuitive is the workflow? Is it simple to create new ads?
- Does the system provide retargeting services?
- Will the platform optimize bidding? And is it optimized across channels as well as within them?
- Are administrative sections well organized and presented clearly so that my team can understand the results easily?
- Are the results easy to share with colleagues and upper management?
- Does ad management require programming experience?
- What are the supported ad formats?
- What type of support is provided, and is it well-rated among users?
- Does the pricing structure work well for your budget and company in the short and long term?
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