It takes more than just selecting one keyword and using it repeatedly in your writing to produce content that performs highly on search engines.
1. Examine your subjects and keywords.
Finding out what subjects and keywords your target audience is interested in and how they connect to your core idea is the first step. You can create a list of pertinent keywords along with their search volume, competition, and difficulty by using tools such as Ahrefs, SEMrush, or Google Keyword Planner. Additionally, you can use resources like AnswerThePublic, BuzzSumo, or Quora to find out what issues and queries your audience is interested in as well as the subjects that interest them. It is advisable to search for a combination of broad and narrow subjects, along with both long-tail and short-tail keywords, that address various facets of your theme.
2 Group your subjects and keywords into groups.
Sorting your keywords and subjects into clusters or categories that make sense for your content is the next stage. You can make a spreadsheet or a visual map of your clusters using programs like MindMeister, XMind, or Google Sheets. Every cluster should have a primary keyword or topic that embodies the main idea, as well as a number of supporting or elaborative sub-keywords or subtopics. You can create clusters like "diet tips," "exercise routines," "weight loss myths," and so on if your main theme is "how to lose weight."
3 Arrange the arrangement and structure of your content.
Selecting a structure and format for your material based on your clusters is the next stage. To create an attention-grabbing headline, an understandable introduction, and a strong conclusion, use tools like Grammarly, Hemingway Editor, and CoSchedule Headline Analyzer. A blog post, an infographic, a video, or a podcast are just a few of the formats you may use for your material using platforms like Google Docs, WordPress, or Medium. In order to break up your text and make it simpler to read, use headings, subheadings, lists, graphics, and other elements. Your goal should be to establish a logical flow of information that leads readers from one cluster to the next.
4 Make your material as keyword- and topic-relevant as possible.
Using SEO best practices, the last stage is to optimize your content for your keywords and themes. To evaluate and enhance your content's readability, keyword density, meta tags, URL, links, and other elements that impact your ranking, utilize tools like Yoast SEO, Moz, or Rank Math. Your headline, introduction, conclusion, and at least one subheading should all contain your primary keyword or theme; the other subheadings and body paragraphs should contain your secondary keywords or subtopics. Utilizing synonyms, variations, and related terms can also help you improve your semantic relevance and stay away from keyword stuffing.